JOYburg city transformation


The JOYburg city transformation initiative was officially launched in 2014 by Sue Jameson. As a hopeful optimist she believes that we can all make a difference in the world and that JOYburg is just the beginning of a global Joy Revolution.


‘Calling out the gold’ is about discovering, identifying, recognising, and calling out the extraordinary potential that exists in individuals, organisations and the city (cities, nations and continents!). It is about changing the world! Johannesburg was built on gold and, some might say, exploitation, manipulation, greed and corruption. JOYburg offers the opportunity to build a culture of honour and reform every aspect of the city. It is about personal and city transformation.











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